Lawyers typically handle corporate structure, contracts, and employment issues. Most healthcare attorneys do not specialize in marketing compliance (FDA, FTC, HIPAA as applied to advertising). We work alongside your attorney, focusing specifically on marketing and advertising compliance. Many of our clients were referred by their attorneys who recognized the need for specialized marketing compliance expertise.

We provide crisis management services for active investigations. We: (1) Review the allegations, (2) Identify what went wrong, (3) Develop remediation plan, (4) Coordinate with your attorney, (5) Help prepare response documentation, (6) Implement compliance systems to prevent future violations. Early-stage investigations can often be resolved with corrective action rather than fines.

No consultant can guarantee zero risk—regulatory interpretation evolves and enforcement is sometimes unpredictable. However, we can dramatically reduce your risk by: (1) Identifying current violations, (2) Implementing compliant processes, (3) Training your team, (4) Monitoring ongoing compliance. Our clients have a near-zero violation rate compared to industry averages.

Our other services (SEO, PPC, social media) include baseline compliance as part of execution. Compliance consulting is a deeper, more comprehensive service for practices that: (1) Have complex marketing across many channels, (2) Operate in multiple states, (3) Have had past compliance issues, (4) Want bulletproof protection, (5) Are in high-enforcement states like California or Texas.

Ask them: (1) Do they have healthcare compliance expertise? (2) Can they cite specific FDA, FTC, and HIPAA regulations? (3) Have they handled med spa violations? (4) Do they understand state-specific variations? (5) Will they indemnify you for compliance violations? Most agencies provide basic compliance (avoiding obvious violations) but lack deep healthcare regulatory expertise.

Major federal regulations (FDA, FTC, HIPAA) change 1-2 times per year. State regulations change more frequently—we track updates across all 50 states. Google and social media platform policies change quarterly. This is why ongoing compliance monitoring is valuable—what was compliant 6 months ago may not be today.

Using before/after photos without proper HIPAA authorization. This is the #1 violation we see. Many practices assume verbal consent is enough or that posting photos without identifying information is safe. Both are wrong. Every before/after photo requires written authorization specifically for marketing use, and that authorization must be separate from treatment consent.

Larger med spa chains sometimes build internal compliance teams. Minimum requirements: (1) Dedicated compliance officer with healthcare regulatory background, (2) Legal consultation access, (3) Ongoing education and training, (4) Audit and monitoring systems. For most single or small multi-location practices, outsourcing compliance is more cost-effective than hiring a full-time compliance professional.